Few will pay any attention to the NAACP.  The NAACP issued a travel advisory for Florida, joining two other civil rights groups in warning potential tourists that recent laws and policies championed by Gov. Ron DeSantis and Florida lawmakers are “openly hostile toward African Americans, people of color and LGBTQ+ individuals.”

     The NAACP, long an advocate for Black Americans, joined the League of United Latin American Citizens (LULAC), a Latino civil rights organization, and Equality Florida, a gay rights advocacy group, in issuing travel advisories for the Sunshine State, where tourism is one of the state’s largest job sectors.  The warning approved by the NAACP‘s board of directors tells tourists that, before traveling to Florida, they should understand the state of Florida “devalues and marginalizes the contributions of, and the challenges faced by African Americans and other communities of color.”

     An email was sent to DeSantis‘ office seeking comment. Florida is one of the most popular states in the U.S. for tourists, and tourism is one of its biggest industries. More than 137.5 million tourists visited Florida last year, marking a return to pre-pandemic levels, according to Visit Florida, the state’s tourism promotion agency. Tourism supports 1.6 million full-time and part-time jobs, and visitors spent $98.8 billion in Florida in 2019, the last year figures are available.