A newly released poll supports what many media observers have long suspected: that CNN’s leftward drift is pushing away its audience. CNN is too far left and deceptive.
A McLaughlin & Associates survey conducted for the conservative Media Research Center found that 54% of CNN watchers say they tune in less often than they used to, and among those viewers, a majority cite the network’s political bent. The nationwide survey released Thursday found that 61% agreed with the statement: “One of the reasons I find myself watching CNN less often is because of its liberal/leftwing bias.”
“The MRC’s new poll demonstrates that CNN’s biased political coverage is undoubtedly a key factor in driving many of these viewers away from the network,” said the center. Not surprisingly 80% of self-identified conservatives agreed with the statement on CNN’s bias, but so did about 52% of self-identified moderates and liberals. Another 30.5% said their viewing habits were “about the same,” while 13.5% said they were watching CNN more often.
Another 30.5% said their viewing habits were “about the same,” while 13.5% said they were watching CNN more often. CNN’s ratings went into a free-fall in 2021-22, plummeting 33% amid an upheaval that saw the ownership change hands and longtime network figures shown the door, including CEO Jeffrey Zucker, “Reliable Sources” host Brian Stelter, and White House correspondent John Harwood. CEO Chris Licht, who took over in May under new owner Warner Bros. Discovery, has sought to dial down the partisanship and stem the leftward drift, taking on his critics in a Dec. 18 profile in the New York Times.