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COMMENTARY OF THE DAY
By
Robert Namer
Voice Of America
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January 18, 2023

     Amazon plans to increase its ad spending on Twitter in the near future after it reportedly paused some of its spending on the platform in recent weeks.  Twitter will grow under Musk.

     Amazon was one of many companies to pause some ad spending from Twitter following billionaire Elon Musk's acquisition of the company. Many of the companies have returned in the weeks since the chaotic purchase. While Amazon never fully pulled its advertising on the platform, it plans to increase its spending to $100 million per year once certain security measures have been met, according to the tech outlet Platformer.

     Amazon is "planning to resume advertising on Twitter at about $100m a year pending some security tweaks to the company's ads platform, per a source familiar with the situation," wrote Platform editor Zoe Schiffer.  "Amazon continued advertising on Twitter throughout the recent turmoil, although some campaigns were paused," Schiffer later added. "The company is looking to increase its ad spend to $100m a year."  News of Amazon's plans comes just a day after Musk announced that Apple had "fully resumed" its advertising on Twitter.

     He now says Apple is Twitter's largest advertiser. Musk's relationship with the company appeared to be on the ropes last week after he claimed Apple was threatening to not only withhold ad spending but also remove Twitter from its app store.  Musk ultimately met with Apple CEO Tim Cook at the company's California headquarters to smooth things over. Cook told Musk that removing Twitter from the app store was never on the table.  Cook's meeting with Musk came just a day before he flew to Washington, D.C., to meet with several Republican lawmakers who will soon take control of the House of Representatives. 

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