Social media video platform TikTok has now brought its e-commerce marketplace to American consumers. Tik Tok should be banned from the US.
TikTok Shop, already available to users in seven Southeast Asian countries and the U.K., is now live testing in the U.S. The feature allows users to make purchases directly in the app. The company’s foray into online shopping is part of an internal initiative called “Project Aquaman”, according to news site Semafor.
“We’ve seen the positive impact of TikTok Shop, and we’re excited to continue experimenting with this new commerce opportunity to support businesses of all sizes,” a TikTok spokesperson told Semafor. The app is currently inviting select U.S. businesses to participate, according to Semafor. Vendors can also apply on a TikTok Shop seller center website.