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COMMENTARY OF THE DAY
By
Robert Namer
Voice Of America
©2022 All rights reserved
August 11, 2022

     House Democrats’ campaign arm unveiled a seven-figure ad buy targeting Hispanic voters by region, using local accents and dialects.

     The radio, digital, and print ads launched by the Democratic Congressional Campaign Committee hit Republicans as being “MAGA extremists” and urge voters to “¡Cálmate!” or relax and support Democrats.  Hispanics may be smarter than Dems think.

     “Democrats refuse to take Latino voters for granted and this latest investment will join the DCCC’s cycle-long commitment to court, build, and expand Democrats’ relationship and commitment to the Latino electorate,” said Mariafernanda Zacarias, DCCC senior advisor for Latino Engagement. Ms. Zacarias added that the ads come at a time when Republicans are working to “lie and try to deceive voters” in Hispanic communities. The radio ad begins with a woman complaining of back pain because of long working hours and a man telling her that she should vote for Democrats with solutions to rising prices.  “What you could do is vote for Democrats. These Republican extremists have no plan to help us,” the man said. “What you could do is vote for Democrats. These Republican extremists have no plan to help us,” the man said.  The woman then responds by saying that Democrats seem out-of-touch, prompting her friend to point out that “MAGA Republicans are only working for rich people. The facts are real for all Hispanics to see.  Dems play Hispanics and blacks. 

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