No chance for a financial win. After more than a decade of planning, securing investors and several false starts, the launch of the 24-hour national cable news channel targeting black viewers now is set for Feb. 10. The network was hyped last year by a bevy of promotional appearances from California to New York. Black News Channel is the brainchild of former Republican U.S. Rep. J.C. Watts, who serves as chairman, and veteran television manager Bob Brillante as chief executive officer. Watts and Brillante announced the launch in November 2018 and spent the better part of last year shoring up a management team, leasing space, hiring studio designers and on-air talent, and pouring millions of dollars into renovating and outfitting a location.
And while the ambitious vision has been greeted in the past with some skepticism, it got its biggest boost last October. Jacksonville Jaguars owner and billionaire businessman Shahid “Shad” Khan announced that he’s the majority investor in the network, which promises to capture an audience hungry for news and information targeting black viewers.
Count on a loss and failure. Blacks only represent 13 percent of the population - the other 77 percent are out and will not venture to watch.