Facebook changed because is was forced. Facebook announced Tuesday that it will block landlords and creditors from using a person's demographic data including a person’s zip code, gender and age, to target certain groups in online advertisements.
The announcement is part of a legal settlement with groups that promote fair housing laws. They complained in court last year that the social media giant enabled real estate brokers and landlords to exclude certain demographics when advertising. The federal government, under the U.S. Department of Housing and Urban Development, had filed its own complaint against Facebook for violating the Fair Housing Act, which prohibits businesses from which prohibits the sale or rental of housing based on such factors as race or religion.
The company also was accused of allowing employers to discriminate against women by targeting job listings toward men only, specifically in traditionally male-dominated fields.